Multi Grammy award-winning songbird, songwriter and breast cancer survivor Sheryl Crow has accepted the role of national celebrity spokesperson for a new breast cancer educational campaign.
The celebrity endorsement will play an important role in highlighting the importance of annual mammography for women over 40 years of age. According to the Centers for Disease Control, breast cancer remains the most prevalent cancer for women. Early detection is the cornerstone of breast cancer control, and mammography screening is the most effective means of detection. Celebrities have always been highly influential advocates for social and health issues. According to ABC News, other stars to have survived breast cancer include Anastacia, Kylie Minogue, and Olivia Newton-John. Who better to promote and endorse the importance of early detection for breast cancer than a celebrity who has bravely survived the disease?
3D Mammograms Save Lives
Crow, who once received surgery and radiation therapy for breast cancer, will be educating women on the new more accurate 3D mammogram exam. This new innovative technology will reduce call backs dramatically, and is also able to detect up to 35% more breast cancers than a conventional mammogram exam. Early detection is of paramount importance, as statistics reveal that roughly one in every eight women is at risk of developing breast cancer. However, with early detection and the new 3D mammography technology, the five-year survival rate is nearly 100 percent. Said Crow, who was first diagnosed 10 years ago, “Early detection saves lives- it’s that simple.” She noted that women needed to be advocates for their own health by getting yearly mammograms commencing at the age of 40, via the most accurate technology.
Crow maintains that early detection is what saved her life. She said that it remained a woman’s best survival tool, and that all women deserved it.
Hologic launched their collaborative national campaign the Better Mammogram Poll in April 2016, which will run until the end of Breast Cancer Awareness Month. But how does 3D mammography differ from conventional mammography you may be wondering? Well, it’s so technologically advanced, it can actually detect cancer up to 15 months earlier than your ordinary mammogram exam. It’s also more accurate at detection, whether you have dense or non-dense breasts, and is conducted in about the same amount of time as your 2D mammography exam.
The celebrity will be educating women via social media and a satellite media tour, so be sure to follow her – you can do that on Medical Imaging of Fredericksburg’s Facebook Wall. You can get the new 3D mammogram at the Imaging Center for Women at Medical Imaging of Fredericksburg. The 3D mammograms conducted here are conducted by radiologists with specialized training in 3D mammography. You may also find yourself more at ease, as the screenings are conducted in a women’s facility.
National Campaign Plans
Pete Valenti, Hologic’s Division President for Breast and Skeletal Health Solutions is exceptionally proud to have Crow on his team. He said he was honored to collaborate with such a popular artist, and breast cancer survivor, just days prior to National Cancer Survivor’s Day. He added that Hologic remained committed to developing the latest technologies, which detected more invasive cancers than 2D mammography, as this would improve women’s lives. Valenti said the company was looking forward to joining forces with the star in delivering their message on the importance of early detection in saving lives.
Two 3D mammogram units have been installed at the Imaging Center for Women and our Lee’s Hill location to provide services to women in our region. Call 540-741-9729 to schedule an appointment.